I partner with e-commerce brands to turn AI and data into measurable revenue growth — faster than they thought possible.
Former AWS leader. Founder. Builder. On both sides of the problem.
I'm a Fractional CTO who partners with e-commerce brands to turn AI and data into measurable revenue growth, faster than they thought possible.
I've been on both sides of this problem. I started as a software engineer, then built and ran my own e-commerce business — struggling with the exact same challenges I now help brands solve. That experience, combined with 12 years at Amazon Web Services working alongside some of the world's largest retailers, gave me a perspective you don't get from consulting alone: I know what great looks like, and I know what it actually takes to get there.
What clients tell me sets me apart is the ability to move fluidly between worlds. I can go deep on architecture with an engineering team in the morning and translate that into business outcomes for a CEO in the afternoon — no loss of fidelity in either direction.
Develop and execute an AI-powered commerce strategy tailored to your existing stack — no full rebuild required.
Implement data and AI solutions that drive conversion and CLV through smarter product discovery and personalisation.
Establish a modern, scalable digital commerce foundation to support rapid growth and international expansion.
Partnered with a leading European supermarket chain to raise brand awareness without paid media — delivering an AI-powered UGC campaign that generated nearly 2M brand-inspired image creations in two weeks, exceeding every forecast and saving hundreds of thousands in media spend.
Architected an AI-powered contact centre for a leading North American luxury retailer — deflecting ~20% of inbound calls through AI and cutting after-call work by 15 seconds per interaction at millions-of-contacts scale.
Transformed product discovery for a leading North American home goods retailer by enriching their catalogue with AI-powered colour attributes — delivering a 15% increase in conversion, a 20% lift in time on site, and a double-digit million-dollar ROI.
Tailored engagements matched to where you are right now.
Your technology function, led with purpose. I operate as an embedded fractional CTO — typically two days per week — providing the strategic oversight and hands-on direction that growing e-commerce brands need to compete on AI, without the cost or timeline of a full-time executive hire.
One high-intensity working session to diagnose your most critical technical or AI challenge. You leave with a clear, prioritised roadmap and the confidence to act on it. No retainer. No ongoing commitment. Immediate clarity.
Light-touch strategic guidance on a monthly basis. Ideal for founders and CEOs who have an internal technical lead but want a senior outside perspective — on architecture trade-offs, AI investment decisions, or engineering hiring.
An exploratory call takes 30 minutes. We'll cover where you are, where you want to be, and whether there's a genuine fit. No pitch deck. No obligation. Just a direct conversation about what's actually possible.
Pick a time that works for you. The session is free, conversational, and confidential.
Schedule a Call →